GOOD-WILL Copy link • GOOD-WILLbenevolentia. [Vid: KINDNESS.] To buy the good-will of (a retiring tradesman), etc., *pretio soluto paciscor ab aliquo, ut me emtoribus suis (or iis, qui ejus opera, utantur, if an artizan) commendet. To give anybody one’s good-will, *aliquem emptoribus meis (or iis, qui opera mea utuntur) commendo.